A lot of people overlook the value of having a professional printed business cards that accurately reflects your brand image, yet this small piece of paper can be a fundamental part of your collateral package. The business card is first thing the prospects are handed about you and your business. This allows you to create a strong and positive impression on them.
When you choose to create a cheap business card, what message does that send to prospects with whom you intend to trade with? Are you doing yourself any favors by missing out on the opportunity to start building a positive brand image right from the start using a well printed premium business card.
Cheaper isn’t always better when it comes to impressing potential clients. With these tips, you’ll be able to make a great first impression with your custom business card.
Content Ideas for Your Business Card
Include Business Information
When designing your business card, keep in mind the information you feel is important and beneficial for potential customers. Obviously, you’ll wan to include your name, business title, company name, logo, phone number and email address. There are additional items you may want to include on your card. Ask yourself - is your business/company active on social media? If so, you may want to include your Facebook and twitter information. This not only gives them more ways to learn about your company, but it’s a great way for them to communicate directly to your business. Make sure you don’t clutter your card with information, the simpler, the better.
The Back of the Business Card
The frequency of which people will see the back of your business card is slim to none. Traditional business cards keep the back completely blank. If you desire to put text on the back of the card, be sure the information relates to your business; exampled may include your company's mission statement or tagline. Business cards should market brand identity, they shouldn't be confused with advertising.
Business Card Design Tips
Use a Designer or Printing Company
When designing your card, look into hiring a professional designer or use a template offered by an online printing company. Have the designer or printing company design your letterhead, envelopes, and brochures. By doing so, your brand will be displayed the same throughout your printed materials. Brand recognition is very important and it’s best if you keep it consistent.
Keep Your Business Card Simple
Unlike postcards or brochures, business cards are small (standard card is 3.5” x 2”) which doesn’t allow a lot of space to work with. Try not to make your business logo too big or the font. But, if you make ti too small, it can be very difficult to read and understand.
Use the Standard Size
If you are adventurous, there are may things you can to with a 3.5" x 2" card to express yourself and business. You can choose from a variety of business cards finishes including spot uv, glossy, matte and laminated business cards. Additionally, you can choose rounded corner business cards, but choosing a silly shape can be tricky. A round card, for example, is pretty memorable, nonetheless it may be difficult for customers to place in their wallet or business card holder device. You must be ready to trade convenience for memorability, if you decide on a unique shape or size. View some spectacle business cards.
Think of how you use your clients business cards that you have received. Do you like the font, is it easy to read? Is it printed on cheap paper stock? Decide what makes you frustrated about others business cards and don't make those same mistakes when making your small business card. Be sure it's a positive reflection of you and your company, also it mirrors your well-defined brand identity.
Nowadays business cards and brochure printing have become a style icon for business establishment and promotion. With the use of colored and designed cards it’s quite easy to pitch other. The card itself is worth enough to convey the complete image of the company. Give your business a new look with Standard Silk Business Cards and feel the difference.
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