Get the Most out of Your Business Cards

Business cards continue to be an effective and important part of businesses marketing strategies. Not only are they great networking tools, they offer valuable information to customers and potential customers quickly.  As the technology continues to grow, custom business cards adapt and continue to be beneficial. 

Below, learn how to get the most out of your business card.

Front and back of a Business Card

Business Cards offer a good amount of marketing landscape. Use both sides of your printed business card. The cost of using both sides of a card is well worth it. The front can offer the standard information, while the back can offer a coupon, additional information or your company information translated in another language.

Color

Previously, the cost of printing more than one color seemed to be expensive. Today, printing in full color is actually more cost-effective. Printing in full color will make a large impact to those who are receiving the business card. Making the card “lively” is more attractive than printing with one or two colors. Also, incorporating a variety of colors (not too many) can break up the content and make certain messages stick out more than others – a great way to highlight important information you want customers to understand.

Quality Material (Paper Stock)

A professional online printing company may offer a variety of stock for certain business cards. Make sure you use the highest quality when creating a business card. Not only will they last longer, they will inform potential customers you take your business serious.

Lamination

Laminated business cards or “silk” cards add a luxury feel while protecting the card from the elements. It also makes the business card feel thicker and seem to be a higher quality card. Similar to the material chosen, it makes your business mean business. There are other varieties of business cards such as foil embossed business cards.

Readable Content 

There is nothing worse than receiving a business card that is illegible. There can be a few reasons on why the card may be difficult to read. Try to incorporate a font that is easy to read and the font size isn’t too small along with simple colors. Designing a card that is too “flashy” or difficult to read, most customers will toss them in the garbage. That seems to be a wasted opportunity that could have been avoided when designing a business card.

Company Services and Products

A premium business card is extremely effective when placing company services and products offered. Tell people about your company.  This information can be placed on the back to help keep the front of the card clean looking.

Be Creative

Add a QR Code. This allows your card to become interactive. When scanned,  the business card can direct customers to a page to learn more about a products or services, the business website or a coupons page.  The possibilities are endless.

Shaped Cards

Why create a standard business card when you have the capability to go outside the box. There are a variety of printing options in creating a unique shaped business card. 

Spot UV

Spot UV printing is one of the most popular because of its versatility, impact and low cost. The “UV” part of spot UV printing involves the use of UV light for curing a varnish placed on the printed material. This form of printing is environmentally friendly because of its lack of volatility.

Spot UV Tutorial

When you have any questions regarding the design of a business card, it’s best to contact an online printing company. Not only will they be able to help you, most printing companies will offer a sample pack which may include a variety of printed business cards. By having them in your hand, it may help with the decision process.