Square vs. Round Business Cards

For many years, common business practice always included printing premium business cards. Business cards are used for networking, and advertisement. This makes the aesthetics of the card extremely important. Business cards have been in use for centuries. 

The traditional square corner of the business card had remained unchanged for hundreds of years. It wasn't until recently where people decided to change the formula. With so many people in business, it is difficult to actually stand out from everyone else. 

The change from square corners to round corners is not extreme. In fact, it would appear to be seemingly insignificant at first glance. However, when someone is handed a business card, the difference is noticeable. When creating a business card, the choice will be given for square or round corners. Do not be mistaken, the choice does not simply fall on preference.

Most people will try to convey that it is merely based on style, and a simple message. However, this is a misunderstanding of the purpose of a business card. As stated above, a business card is used for networking, and advertisement. To better understand the design, learn more about the current trends of the business card.

When advertising a product, is it better to make it generic or unique? One would concede that a unique product is easier to market. In the same light, a business card is better recognized when unique. This is why a stylish round edge would work better than the simple square edge. Imagine how many business cards are handed out as the generic format. The single font, square edge design. When given a round edge design, the change is enough to make a difference. 

Think about how many generic business cards are thrown away. While a round edge is not enough to save a business card from being thrown in the trash, it will definitely improve the survival rate. Even if one percent of all round edge business cards are saved, the change would be worth it. Besides, it is essential for a business to move with the times. The whole "modern" or futuristic look is currently in style. Not only do the rounded business cards appeal to the "modern" style, but it is also a subtle eye catcher.

It is clear that the round edge cards win the advertisement battle. However, no one can deny the longevity of the traditional square card. In the future, it may be possible that the square card will come out on top once again.