If you really want to make this new personal venture successful and profitable, it becomes necessary to work on developing your brand the right way. A personal brand becomes just about your only selling point when you need to find some kind of work.
If you are trying to develop a better reputation for your work in the business world, the easiest thing to do is to stand out when you first meet others. The best strategy for selling yourself in a modern market is to have some kind of custom business cards that you can hand out to people.