The fonts that are used in basically any kind of promotional or art material are often the most important factor that influences a person's first impression of the content. Whether it’s printing business cards, brochures, flyers or EDDM postcards from an online printing company, fonts play an important role.
It’s critical that the right font is chosen for whatever is being created.
There are a few different factors that need to be taken into consideration in order to pick the best fonts for your business cards and other printed materials.
Sans Serif vs. Serif
Serif fonts are fonts that are more traditional. As a result, they tend to be much easier to read, although they are more plain than sans serif fonts. 67% of serif fonts are able to be easily understood, according to a recent study.
Roughly 12% of readers are able to easily understand text that is written in a san serif font. Even though sans serif fonts tend to make a strong artistic impression, it is usually recommended to choose serif fonts for the body of a piece of text in order to make the message more clearer and improve readability. Sans serif fonts should be included in a design in titles and headlines.
Contrast Between Title and Body
When a person is choosing a font for his or her print, it is usually considered to be aesthetically pleasing if complementary fonts are chosen. This means that the two fonts look good together, but are fairly dissimilar. For example, using serif fonts for the body and sans serif fonts for the title make creating contrast fairly simple. Despite this advice, no more than two different fonts should ever be on a page at the same time in order to avoid confusion. A list of fonts that look good together can be found here.
Mood
Another factor that should be taken into consideration is the mood of the piece. Using Comic Sans as a font is not appropriate for a brochure that is advertising the services of a serious business or a funeral home. Using Garamond or other fonts that are serious in nature are usually not appropriate when a person is trying to design a print for a daycare program. It is important to choose fonts whose moods fit the mood that the person who is creating the print is trying to convey.
Serif fonts will usually appear to be more formal, while sans serif fonts will be result in more artistic license being able to be taken. The audience should also be taken into consideration. If a business card needs to be printed for a graphic designer, then it is being designed for other artists. Artists will usually appreciate a whimsical, although still readable font so taking some liberties is fine. If the business card is for a dental office, then using fonts that are more somber is usually appropriate.
Making sure that a card is completely readable by choosing between sans serif and serif fonts, keeping a distinct difference between the body and title text in a print, and making sure that the moods match will put a person on the right track for choosing the best font for a print.
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